Say what you mean. Mean what you say.

Specificity. It matters.

Context matters most.

We give things meaning… and make them matter.

It’s how you make “things” matter…

We do it.

You do it.

You’re doing it all the time.

Turning chaos into order and order into chaos.

And then you tell stories about it.

It’s in your language…

Why do you think it’s called “spelling?”

Context matters most.

Watch your step, mind your head… and your tongue.

Or you’ll be getting yourself what you don’t want.

Say what you mean.

Mean what you say.

Be aware of the baggage you’ve ascribed to the words you use to craft your experience… or don’t; that’s on you, fam, that’s on you.